Pascale Quester: search on Z-Library

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1

Consumer‐based brand equity: improving the measurement – empirical evidence

Pappu, Ravi, Quester, Pascale G., Cooksey, Ray W.

Journal:

Journal of Product & Brand Management

Year:

2005

Language:

english

File:

PDF, 220 KB

english, 2005

2

Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing

FARRELLY, FRANCIS, QUESTER, PASCALE, GREYSER, STEPHEN A.

Journal:

Journal of Advertising Research

Year:

2006

Language:

english

File:

PDF, 907 KB

english, 2006

3

Product involvement/brand loyalty: is there a link?

Quester, Pascale, Lin Lim, Ai

Journal:

Journal of Product & Brand Management

Year:

2003

Language:

english

File:

PDF, 172 KB

english, 2003

4

Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects

Quester, Pascale G.

Journal:

Journal of Marketing Communications

Year:

1997

Language:

english

File:

PDF, 277 KB

english, 1997

5

Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality

Roberta Veale, Pascale Quester

Journal:

International Business Review

Year:

2009

Language:

english

File:

PDF, 264 KB

english, 2009

6

Does brand equity vary between department stores and clothing stores? Results of an empirical investigation

Pappu, Ravi, Quester, Pascale G.

Journal:

Journal of Product & Brand Management

Year:

2008

Language:

english

File:

PDF, 247 KB

english, 2008

7

Country image and consumer-based brand equity: relationships and implications for international marketing

Pappu, Ravi, Quester, Pascale G, Cooksey, Ray W

Journal:

Journal of International Business Studies

Year:

2007

Language:

english

File:

PDF, 196 KB

english, 2007

8

Modeling store loyalty: perceived value in market orientation practice

Chen, Shu‐Ching, Quester, Pascale G.

Journal:

Journal of Services Marketing

Year:

2006

Language:

english

File:

PDF, 202 KB

english, 2006

9

Sports sponsorship management: a multinational comparative study

Quester *, Pascale G., Farrelly, Francis, Burton, Rick

Journal:

Journal of Marketing Communications

Year:

1998

Language:

english

File:

PDF, 856 KB

english, 1998

10

Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

Pappu, Ravi, Quester, Pascale

Journal:

Journal of Product & Brand Management

Year:

2006

Language:

english

File:

PDF, 127 KB

english, 2006

11

Club Med: coping with corporate brand evolution

Quester, Pascale G., Fleck, Nathalie

Journal:

Journal of Product & Brand Management

Year:

2010

Language:

english

File:

PDF, 210 KB

english, 2010

12

Sponsorship returns: the value of naming rights

Quester, Pascale

Journal:

Corporate Communications An International Journal

Year:

1997

Language:

english

File:

PDF, 362 KB

english, 1997

13

Self‐congruity and product evaluation: a cross‐cultural study

Quester, Pascale G., Karunaratna, Amal, Kee Goh, Li

Journal:

Journal of Consumer Marketing

Year:

2000

Language:

english

File:

PDF, 78 KB

english, 2000

14

Tasting quality: the roles of intrinsic and extrinsic cues

Veale, Roberta, Quester, Pascale

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2009

Language:

english

File:

PDF, 217 KB

english, 2009

15

Service quality in the Australian advertising industry: a methodological study

Quester, Pascale, Romaniuk, Simon

Journal:

Journal of Services Marketing

Year:

1997

Language:

english

File:

PDF, 157 KB

english, 1997

16

Advertising and Promotion Leverage on Arts Sponsorship Effectiveness

Quester, Pascale G., Thompson, Beverley

Journal:

Journal of Advertising Research

Year:

2001

Language:

english

File:

PDF, 87 KB

english, 2001

17

Consumer‐based brand equity and country‐of‐origin relationships

Pappu, Ravi, Quester, Pascale G., Cooksey, Ray W.

Journal:

European Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 162 KB

english, 2006

18

The Influence of Product/Nudity Congruence on Advertising Effectiveness

Sherman, Claire, Quester, Pascale

Journal:

Journal of Promotion Management

Year:

2005

Language:

english

File:

PDF, 769 KB

english, 2005

19

Antecedents of Anti-Smoking Advertisements' Effectiveness

Quester, Pascale G.

Journal:

Journal of International Consumer Marketing

Year:

1999

Language:

english

File:

PDF, 3.45 MB

english, 1999

20

Competitive advantage through sponsorship

Fahy, John, Farrelly, Francis, Quester, Pascale

Journal:

European Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 329 KB

english, 2004

21

Australian Chinese Consumers

Quester, Pascale G., Karunaratna, Amal, Chong, Irene

Journal:

Journal of International Consumer Marketing

Year:

2001

Language:

english

File:

PDF, 191 KB

english, 2001

22

Fear in Advertising

Cochrane, Lucy, Quester, Pascale

Journal:

Journal of International Consumer Marketing

Year:

2005

Language:

english

File:

PDF, 1.05 MB

english, 2005

23

Ethical marketing in the internet era: a research agenda

Rao, Sally, Quester, Pascale

Journal:

International Journal of Internet Marketing and Advertising

Year:

2006

Language:

english

File:

PDF, 197 KB

english, 2006

24

Managing innovation networks: Exploratory evidence from ICT, biotechnology and nanotechnology networks

Giselle Rampersad, Pascale Quester, Indrit Troshani

Journal:

Industrial Marketing Management

Year:

2010

Language:

english

File:

PDF, 580 KB

english, 2010

25

The influence of consumption situation and product involvement over consumers’ use of product attribute

Quester, Pascale G., Smart, Justin

Journal:

Journal of Consumer Marketing

Year:

1998

Language:

english

File:

PDF, 287 KB

english, 1998

26

Brand association and memory decay effects of sponsorship:

Quester, Pascale, Farrelly, Francis

Journal:

Journal of Product & Brand Management

Year:

1998

Language:

english

File:

PDF, 254 KB

english, 1998

27

Exploring the Curious Demand for Athletes With Controversial Images: A Review of Anti-Hero Product Endorsement Advertising

Burton, Rick, John Farrelly, Francis, Quester, Pascale G.

Journal:

International Journal of Sports Marketing and Sponsorship

Year:

2001

Language:

english

File:

PDF, 232 KB

english, 2001

28

Segmentation by Involvement or Nationality for Global Retailing: A Cross-national Comparative Study of Wine Shopping Behaviours

Lockshin, Larry, Quester, Pascale, Spawton, Tony

Journal:

Journal of Wine Research

Year:

2001

Language:

english

File:

PDF, 190 KB

english, 2001

29

Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing

Ravi Pappu, Pascale G. Quester and Ray W. Cooksey

Journal:

Journal of International Business Studies

Year:

2007

Language:

english

File:

PDF, 2.43 MB

english, 2007

30

Validating acculturation models: the case of the Australian‐Chinese consumers

Quester, Pascale G., Chong, Irene

Journal:

Journal of Consumer Marketing

Year:

2001

Language:

english

File:

PDF, 243 KB

english, 2001

31

Key drivers of university‐industry relationships: the role of organisational compatibility and personal experience

Tyler, Katherine, Plewa, Carolin, Quester, Pascale

Journal:

Journal of Services Marketing

Year:

2007

Language:

english

File:

PDF, 328 KB

english, 2007

32

Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships

Francis Farrelly, Pascale Quester, Rick Burton

Journal:

Industrial Marketing Management

Year:

2006

Language:

english

File:

PDF, 189 KB

english, 2006

33

Integrating sports sponsorship into the corporate marketing function: an international comparative study

Farrelly, Francis John, Quester, Pascale G., Burton, Richard

Journal:

International Marketing Review

Year:

1997

Language:

english

File:

PDF, 192 KB

english, 1997

34

Examining the Effectiveness of Fear Appeals in Prompting Help-Seeking: The Case of At-Risk Gamblers

De Vos, Svetlana, Crouch, Roberta, Quester, Pascale, Ilicic, Jasmina

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 247 KB

english, 2017

35

Investigating large-scale sponsorship relationships as co-marketing alliances

Francis Farrelly, Pascale Quester

Journal:

Business Horizons

Year:

2005

Language:

english

File:

PDF, 107 KB

english, 2005

36

A value-based perspective of market orientation and customer service

Shu-Ching Chen, Pascale G. Quester

Journal:

Journal of Retailing and Consumer Services

Year:

2009

Language:

english

File:

PDF, 282 KB

english, 2009

37

Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children

Tarabashkina, Liudmila, Quester, Pascale, Tarabashkina, Olga

Journal:

Psychology and Marketing

Year:

2018

Language:

english

File:

PDF, 564 KB

english, 2018

38

Exploring Market Orientation and Satisfaction of Partners in the Sponsorship Relationship

Francis Farrelly, Pascale Quester, Val Clulow

Journal:

Australasian Marketing Journal (AMJ)

Year:

2008

Language:

english

File:

PDF, 448 KB

english, 2008

39

The Australian Cricket Board (ACB): mapping corporate relations

Farrelly, Francis, Quester, Pascale, Smolianov, Peter

Journal:

Corporate Communications An International Journal

Year:

1998

Language:

english

File:

PDF, 332 KB

english, 1998

40

What Drives Renewal of Sponsorship Principal/Agent Relationships?

Farrelly, Francis, Quester, Pascale G.

Journal:

Journal of Advertising Research

Year:

2003

Language:

english

File:

PDF, 508 KB

english, 2003

41

Who's afraid of that ad? Applying segmentation to the protection motivation model

Damien Arthur, Pascale Quester

Journal:

Psychology and Marketing

Year:

2004

Language:

english

File:

PDF, 148 KB

english, 2004

42

Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain

Marc Mazodier and Pascale Quester

Journal:

Recherche et Applications en Marketing

Year:

2010

File:

PDF, 2.51 MB

2010

43

A consumer-based method for retailer equity measurement: Results of an empirical study

Ravi Pappu, Pascale Quester

Journal:

Journal of Retailing and Consumer Services

Year:

2006

Language:

english

File:

PDF, 269 KB

english, 2006

44

Emotions and sponsorship

Ratten, Vanessa, Bal, Charles, Quester, Pascale, Plewa, Carolin

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2010

Language:

english

File:

PDF, 263 KB

english, 2010

45

Unmasking the ambushers: conceptual framework and empirical evidence

Mazodier, Marc, Quester, Pascale, Chandon, Jean‐Louis

Journal:

European Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 262 KB

english, 2012

46

A collaborative interest model of relational coordination and empirical results

Christopher J. Medlin, Jacques-Marie Aurifeille, Pascale G. Quester

Journal:

Journal of Business Research

Year:

2005

Language:

english

File:

PDF, 155 KB

english, 2005

47

A Study of Accredited and Non-Accredited Advertising Agencies in Australia: Differences and Similarities in Numbers, Attitudes and Behaviour

Quester, Pascale

Journal:

International Journal of Advertising

Year:

1996

Language:

english

File:

PDF, 948 KB

english, 1996

48

Examining important relationship quality constructs of the focal sponsorship exchange

Francis J. Farrelly, Pascale G. Quester

Journal:

Industrial Marketing Management

Year:

2005

Language:

english

File:

PDF, 195 KB

english, 2005

49

Does corporate social responsibility improve brandsâ responsible and active personality dimensions? An experimental investigation

Tarabashkina, Liudmila, Tarabashkina, Olga, Quester, Pascale, Soutar, Geoffrey N.

Journal:

Journal of Product & Brand Management

Year:

2020

File:

PDF, 697 KB

2020

50

Using numbers in CSR communication and their effects on motive attributions

Tarabashkina, Liudmila, Tarabashkina, Olga, Quester, Pascale

Journal:

Journal of Consumer Marketing

Year:

2020

File:

PDF, 1.55 MB

2020

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